Anti counterfeit solutions provider | anti-counterfeiting technology | anti counterfeit software

Cannabis market is relatively new but it is growing at an explosive rate. Due to this fast growth rate, counterfeiters see targeting this market and that is why the internet is flooding with the news of counterfeit marijuana and vaping accessories. This is dangerous because counterfeiting in these products may prove to be fatal for the consumers. Cannabis brands can protect their customers again fakes with the help of NeuroTags Anti-counterfeiting solution . NeuroTags foolproof anti-counterfeit solution helps brands to eliminate counterfeiting in the offline market. The same solution also acts as a digital gateway to increase consumer engagement through loyalty engine.

Counterfeiters can impact your business' performance and revenues drastically which is why the a nti-counterfeit software is designed. Your brand value can be ‘hijacked’ by those desirous of attaining your online identity; they do so by developing an imitation of your website. Counterfeit goods can make even the most loyal customers shy away from your business. They take away a large chunk of your revenue to bring avoidable losses. Besides, it’s also possible for counterfeiters to drive away traffic from your site to fraudulent sites. The harmful effects of counterfeiting can be avoided by protecting your brand with carefully developed anti-counterfeiting solutions . Read on to know why successful companies worldwide are fighting the menace of counterfeiting and fake products without losing any time. Role of Brand Protection Solutions Companies are taking all possible measures to assure that their products are safe, authentic and well-connected across the entire supply cha...

NeuroTags empowers and protects brands against  counterfeiting  with its innovative  anti-duplication solutions  and applications. Partnering with NeuroTags has helped organizations and consumers authenticate products in real-time. The ground-breaking solutions offered by NeuroTags provides individual items with secure, unique and traceable identity in the form of  QR, NFC or RFID codes .  Help your consumers scan digitized  AI-monitored serial numbers  and tags to identify product authenticity before purchase. Challenge  counterfeiting agencies  fitfully. Track and trace their ulterior motives to keep your business profits intact. NeuroTags solutions will let them know that you’re watching! Also, read  Different Types of Anti-Counterfeiting Solutions .

Despite the new and existing government regulations, counterfeiters and manufacturers of fake wine and other alcohol goods are not deterred and continue preparing cheap products from carcinogenic and dangerous chemicals. They don’t hesitate to include the chemicals used for manufacturing cleaning fluids, methanol, nail polish removers, etc. in the brands counterfeited by them. How dangerous can that be! There are very few markets In India that have a consistent growth rate like that of Indian alcohol.   According to a recent study, the alcohol industry in India depicted a CAGR of 8.8%.  The  growth trends  are expected to continue and reach whopping figures of 16.8 plus billion liters of sale by the turn of 2022.  The demand for vodka and wine is a steady CAGR of 22.8% and 21.8%, respectively.     Yet another study conducted in 2016 had revealed that the weekly per capita  consumption of Indian alcohol  stood at approximately 1...

2020 is seeing the growth of one of the largest underground industries – that of  counterfeit goods  – take deeper roots to bring about more drastic problems. The results are far-fetching and harmful. Industries and consumers are losing on their brand value, credibility and  customer loyalty  big time. The difficulties involved in identifying, sealing upon and prosecuting offenders are increasing every day. Billions of dollars are being wiped off the economy in the USA alone. World over, counterfeiters are making brisk profits by selling fake goods through unscrupulous means. Anti-duplication solutions  are divisible into four categories: Overt :  Apparent and visible with the naked eye, there no additional tools are needed in overt solutions. They are applicable in packaging, labels and documentation to facilitate  spot visual authentication .  Covert :  This group of  anti-faking solution  cannot be recognized easil...

As a marketer or manufacturer of consumer products, you are always on the lookout for smart and effective methods of increasing repeat sales and customer loyalty. And why not? After all, your  customer loyalty index  indicates how individual buyers are favoring your products and services (or the brand as a whole) in comparison to that of other players.  Changing Face of Loyalty Programs Until recently, increasing  brand loyalty  was quite a simple and straightforward task. Firstly, it was essential to develop a good product. Next, proper marketing strategies were a must. Once your products were in the hands of end- users, it was critical to follow up your sale with the best customer services.  No longer!  With technology taking over, getting a robust and ever-increasing loyal customer base has become a challenging affair.  Digital marketing  has changed the rules of conventional loyal programs and how companies are drawing repeat purc...

The act of counterfeiting not only harms consumers but also imparts a massive blow to the economy of any country. The fight against anti-counterfeiting needs awareness and the use of advanced technologies to spot the fakes.  Many brands are experiencing tremendous losses due to counterfeiting in the form of lost revenue, consumer dissatisfaction, irreparable damages to the brand reputation, and so on. As per the  Global Brand Counterfeiting Report, 2018 , counterfeiting globally would reach more than USD 1.82 trillion. Counterfeiting has a direct effect on government expenses and tax revenues. It has an adverse impact on employment too, which is experienced by the retailers, suppliers, and supply chain.    The  World Trademark Review  talked to a panel of industry experts representing different countries – China, USA, Ukraine, and Russia – to discuss how business owners can fight illicit trading of goods.  They made a few very interesting...