Anti-counterfeiting technology: Effective Packaging and Labelling Make a Lot of Difference
The need for packaging – the art and science of protecting or enclosing products for safe storage, distribution, sale and use – has been entirely redefined by anti-counterfeiting technology . Nowadays, the processes of evaluation, production and designing of packages , be it primary, secondary or tertiary, have undergone drastic alterations to align with the choice and needs of average consumers. The packaging and labeling requirements for presenting products on the shelves of stores (or on e-commerce pages) are being considered more holistically. Overall, the objectives of packing, the symbols used on labels and packages, packaging types, packaging and labeling machines, and package development considerations are banking heavily on technology. Resultantly, the benefits of more effective packages and labels are coming to the fore to increase business profits. Read on to know how companies are gaining muc...