Anti counterfeit solutions provider | anti-counterfeiting technology | anti counterfeit software

2020 is seeing the growth of one of the largest underground industries – that of  counterfeit goods  – take deeper roots to bring about more drastic problems. The results are far-fetching and harmful. Industries and consumers are losing on their brand value, credibility and  customer loyalty  big time. The difficulties involved in identifying, sealing upon and prosecuting offenders are increasing every day. Billions of dollars are being wiped off the economy in the USA alone. World over, counterfeiters are making brisk profits by selling fake goods through unscrupulous means. Anti-duplication solutions  are divisible into four categories: Overt :  Apparent and visible with the naked eye, there no additional tools are needed in overt solutions. They are applicable in packaging, labels and documentation to facilitate  spot visual authentication .  Covert :  This group of  anti-faking solution  cannot be recognized easil...

As a marketer or manufacturer of consumer products, you are always on the lookout for smart and effective methods of increasing repeat sales and customer loyalty. And why not? After all, your  customer loyalty index  indicates how individual buyers are favoring your products and services (or the brand as a whole) in comparison to that of other players.  Changing Face of Loyalty Programs Until recently, increasing  brand loyalty  was quite a simple and straightforward task. Firstly, it was essential to develop a good product. Next, proper marketing strategies were a must. Once your products were in the hands of end- users, it was critical to follow up your sale with the best customer services.  No longer!  With technology taking over, getting a robust and ever-increasing loyal customer base has become a challenging affair.  Digital marketing  has changed the rules of conventional loyal programs and how companies are drawing repeat purc...

The act of counterfeiting not only harms consumers but also imparts a massive blow to the economy of any country. The fight against anti-counterfeiting needs awareness and the use of advanced technologies to spot the fakes.  Many brands are experiencing tremendous losses due to counterfeiting in the form of lost revenue, consumer dissatisfaction, irreparable damages to the brand reputation, and so on. As per the  Global Brand Counterfeiting Report, 2018 , counterfeiting globally would reach more than USD 1.82 trillion. Counterfeiting has a direct effect on government expenses and tax revenues. It has an adverse impact on employment too, which is experienced by the retailers, suppliers, and supply chain.    The  World Trademark Review  talked to a panel of industry experts representing different countries – China, USA, Ukraine, and Russia – to discuss how business owners can fight illicit trading of goods.  They made a few very interesting...